||Epping, Cape Town
||Senior Marketing Manager
The Marketing Coordinator will assist and support the Senior Marketing Coordinator and Senior Marketing Manager to build the brand and will be responsible for assisting in the production and execution of strategic marketing plans for the brand in order to build the brand in the market and build our customer base.
Essential Duties and Responsibilities
Working closely with and supporting the marketing team to customize the global marketing strategy for the local market.
Assist in conception, development and coordinating the execution of the SA Brand marketing strategy and brand plans to deliver the quarterly and annual brand objectives and goals as agreed and expressed in the budget.
Coordinate the implementation of annual marketing plans flowing from corporate objectives and merchandising and operations plans.
Identify and report on competitor activity
Work closely with the marketing team to support seasonal campaigns and sales
Coordination of all above the line marketing (digital, radio, print, PR, point of sale, events, customer presentations, ) as well as below the line marketing (catalogues, sales tools, intranet, newsletters, reviews).
Support key and wholesale accounts with their marketing objectives based on product buys across apparel and footwear.
Support sales agents with marketing requests for wholesale
Together with the marketing team foster an excellent working relationship with the Brand Principal or regional marketing team.
Develop strong relationships, maintain continuous dialogue and briefing of agencies including but not limited to PR, digital, creative and social
Maintain relations and flow of communication with the Visual Merchandise, Brand, Shipping, Retail Operations
Coordinate the execution and communication of in-store material for promotional activities and visual merchandising campaigns.
Assist with market research activities in store and the general
Coordinate all marketing activities and outputs to ensure that it is customer orientated and leads to a more involved, informed and improved customer
Manage PO’s for all suppliers and stakeholders, maintaining a close relationship with finance to ensure all PO’s are actioned.
Education & Experience Requirements
Essential: Matric and relevant tertiary qualification in
Essential: Minimum 3 years’ experience in a similar marketing role within a retail/fashion environment.
Drives for alignment – communicates effectively, influences others, develops relationships, collaborates with others to ensure success
Analytical thinker – able to process information effectively and ‘join-the-dots’
Drives for results – understands what needs to be done, plans, proactively solves problems, identifies and shares opportunities and issues
Energetic – engaged and enthusiastic, can-do attitude and willingness
Excellent command of English language, professional manner and work ethic
Skills and Abilities
Strong administrative skills and attention to detail
Good communicator and able to cope effectively under time pressure
Good analytical thinking skills
Digital advertising & social media experience
Graphic design (Photoshop or equivalent)
Highly proficient in Excel, Word & PowerPoint
Data Handling and Analysis